Saving the environment isn’t easy. We face opposition from big business, politicians, angry citizens, etc. Environmentalists are unfairly stereotyped as crazy hippies who care more about trees than people.
However the facts are that humans depend on the environment, and we are heavily dependent on the health of our planet to survive and thrive on our world. Pollution, climate change and other such issues are first and foremost hitting human beings extremely hard.
To make big environmental wins, we need to use public relations and marketing expertise to sell environmental issues. A large part of this is visuals and imagery. Whether we like it or not a single image can make a huge difference in environmental campaigns.
For example many of China’s recent advances in terms of anti-pollution policy and efforts to clean itself up are in part due to the photos that have come out of the country that show the extent of the pollution.
These photos have the potential to strongly limit foreign investment in China, and turn tourists away from visiting China. This is a major incentive for the Chinese government to clean up its act.
Video is even more powerful. Videos can evoke strong emotions, make people cry, and catalyze massive action. A huge reason many people turn vegetarian or stop eating factory meat is because of the various documentaries that have been made that show the suffering of animals in factory farms, the unsanitary conditions, and the general lack of humanity. Environmental documentaries often help bring new members into movements and catalyze massive action.
For example, Gasland played a major role in exposing the fracking industry, and the environmental destruction it wreaks to the surrounding areas.
To attack environmental bad actors head on, we need to engage with high quality video production created by legitimate video producers or agencies such as Memory Tree from Toronto. High quality video production has several different components such as top notch equipment, skilled crew members, a dedication to the cause, and excellent editing skills.
In addition to being able to create great videos, environmentalists must learn the art of public relations. GreenPeace is an excellent non-profit in this regard, as they know absolutely how to gather attention. Yes, their antics may seem outrageous and outlandish, but this gathers attention to the cause. It does more good than bad. When it comes to media attention, going overboard absolutely works 100%.